The Monetizing Mom

6 Steps to Start Making Money in Your Business

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"The Monetizing Mom" is a self-paced video course for moms that desire to start a business or begin making money from one.

I'm Deanna Mason, Founder of Refreshed Moms, where I create experiences for moms to grow a new business in a refreshing, balanced way.

I know what it feels like to be an entrepreneur but never feel like one because I wasn't making money.

I was doing a WHOLE LOT of stuff, but not making any income, at least not anything significant.

There was a whole lot of serving but not a lot of sales.

I knew once I started Refreshed Moms, I needed to figure out how to:

  • Be less busy and more productive.
  • Serve my people well AND make enough money to feel FULFILLED in my work.

So, back in 2017, I hired a coach to pick up some skills. Applied what I learned, adapted it to my vision, and made it fit the rhythm I needed in order to be able to sustain my clients AND the other important parts of my life.


a. I'm no longer overextended or overworked - only working 15 - 20 hours a week or less (which is my sweet spot - and I did this while homeschooling 2 kids).

b. I figured things out enough to make $8,000 in 14 days selling my first signature offer BEFORE I even launched it publicly.

I'm going to teach you exactly how I did this...

so you can do the same thing.

The Monetizing Mom

6 Steps to Start Making Money in Your Business

After coaching countless women through these steps, I'm confident in saying that with my proven method you will be able to:

  • Organize your schedule and manage your time, family, and business well every single week.
  • Create a sustainable work schedule.
  • Know exactly what to do to prepare your business for revenue (cause I'm going to tell you what to do).
  • Identify your "perfect fit" sub-niche.
  • Solve your customers problems with ease.
  • Turn your passion from a hobby to a real revenue producer.
  • Create your very own custom method of meeting your clients needs - and learn how to position your method in multiple areas (courses, webinars, workshops, speaking engagements, retreats, VIP sessions, etc.)
  • From your custom method, be able to design/create/identify/establish your signature offer to start earning money in your business.

You can both:

  • Serve and help people.
  • And make enough money to feel fulfilled.

And guess what - you don't need thousands of followers ANYWHERE in order to start monetizing. Remember, I made $8,000 in two weeks without:

  • One single email blast.
  • One single FB post or ad.
  • One single IG post.

"Along with getting my self-care back on track, working with Deanna has helped me complete a module for my first ecourse, and it didn’t take up all of my time to do it - I still have a life!"

- Donna Johnson, Care Provider, Creator of Lead Like a Queen

"I started using Deanna’s Weekly Workflow Planner to forecast my work week, and just using that one tool has helped me move my business forward."

- Sonia George, Business Coach. Creator of Sonia Teach

Your Instructor

Deanna Mason
Deanna Mason

Deanna Mason is the founder of Refreshed Moms, a company that helps mothers improve entrepreneurship, mindfulness practices, and self-care skills in order to successfully create sustainable income for their families. Through group and one-on-one coaching, workshops, virtual and electronic training products, Refreshed Moms helps women create their own strategy to start, grow, and sustain a business while incorporating the tools they need to manage and prioritize their family and self-care well.

Course Curriculum

  Introduction - The Balanced Life Method
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  Module 2 - Identify Your Expertise
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  Module 3 - Identify/Clarify Your Niche
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  Module 4 - Research Your Ideal Customer & Business Idea
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  Module 5 - Craft Your Customer/Client Transformation Method
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  Module 6 - Create Your Winning Paid Offer
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  BONUS LESSON - How I Made $8,000 in 2 Weeks
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"I was able to see I was doing too much. Now I'm much more strategic and thoughtful, not frantic like I used to be."

- Carrie Wiwchuark, Yoga Instructor, Founder of Big Sky Yoga

"Do yourself, your family, and your business a favor - work with Deanna! You will be challenged, encouraged, held accountable, and have all the right pieces in place to be successful!"

- Keli Reese, Speaker, Founder of Ministry in Mothering

Here’s how you're going to start making the money you desire in your business:

Module #1 - Weekly Workflow Scheduling/Planning Your Work and Self-Care

I'll help you forecast a normal week for you and identify windows of opportunity for working on your business, as well as prioritizing your family and self-care.

Module #2 - Identifying Your Expert Sweet Spot

This is where we spend time identifying your soft skills, hard skills, interests and passions and squish them all together to create space where your expertise shines the brightest. There’s no need for you to employ all the strategies out there to do business. You perform your best when you’re operating in your sweet spot.

Module #3 - Define Your Niche and Transformation Statement

We are going to identify your niche market and craft your transformation statement. You are going to be able to clearly explain what it is you do and who you do it for. I call this “niching down.” You can actually grow your business more by serving a smaller, clearly identified group of people.

Module #4 - Researching Your Audience/Business Idea

You’re going to get your hands dirty and start talking with a few of your ideal clients - you probably already have some you are in relationship with. I will help you craft your medium of connecting with them in order to do some information gathering.

Module #5 - Craft Your Unique Client Transformation Method

You know you have solutions for your client, but maybe you’re not clear on how to take them from point A to point B. You’re going to take time to think through and map out the process and journey your customer will go through in order to achieve their goals and see results every single time.

Module #6 - Creating Your Minimum Viable Product or Service (MVP or MVS)

We’ll discuss creating a Minimum Viable Product or Service (MVP/MVS). This is a service offering that will be used to begin the monetization of your business and begin collecting valuable feedback from your customers.

Once you lock down on your paid product or service offer, I’ll show you how to price it in a way that aligns with your income goals and time capacity to achieve those goals.

BONUS LESSON - "How I made $8,000 in 2 Weeks"

In this lesson, I'll share exactly how I took the information I teach in this course and made my first $8,000 in 2 weeks.

"Yes! It’s [Deanna's coaching] worth every penny and your time! You will get results if you put in the work."

- Vanessa Filmore, Fiber Arts Specialist, Creator of The Homeschooler's Art Studio

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
I would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Who is this course for?
If you're planning to start a new business, create a paid product or service, or start making money around an existing paid offer, this course is perfect for you.


Once you do all of the lessons and apply what you've learned, my service promise to you is that you'll be able to:

  • Employ a system to manage your time, tasks and productivity every single week.
  • Verbally articulate a clear and concise transformation statement to describe exactly what it is you do and who you do it for.
  • Clearly-define a sub-niche and ideal customer.
  • Craft or identify your signature service or offer and be ready to sell it to your first paying customer.

If you do not achieve all of the above after completing all the course materials, you'll receive a full refund.

*Proof of work and completion is required.

You’re just weeks away from creating a revenue-generating business that you can sustain in the time you have available each week.

Get started now!